2.15.2014

The social network times of social economics - Business

Calculation of Facebook points "moves" have two doors, one is sociology and economics. Social network this dish chess, the fewest and other chess very different. On the one hand, to have the economists calculate road, otherwise they will be like pushing, that's not good hit; On the other hand, want to have social scientists calculate road, otherwise they will be like Myspace that "speed." annihilate d

In view of the domestic still cannot see a social networking service) to (can be very good balance is the door way now, newcomers have a very good chance, through the master in on the road ahead is deep, found the future business opportunities and realize salted fish rolling.

Article/JiangJiPing (the Po)

Along the direction of Facebook, go forward again a few steps, we will look forward to the future of how?

To answer this question, must use theory. If the life into a chess game theorists like, than a court, he can play chess people is more than a few steps, even more than ten steps, dozens of steps.

Calculation of Facebook points "moves" have two doors, one is sociology and economics. Social network this dish chess, the fewest and other chess very different. On the one hand, to have the economists calculate road, otherwise they will be like pushing, that's not good hit; On the other hand, want to have social scientists calculate road, otherwise they will be like Myspace that "speed." annihilate d

In view of the domestic still cannot see a social networking service) to (can be very good balance is the door way now, newcomers have a very good chance, through the master in on the road ahead is deep, found the future business opportunities and realize salted fish rolling.

The network of social theory boundary markers

The social network era has its special social and economic significance from the Angle of economics, sociology and we can understand the importance of social network, and sociology and economics also must face in their online social time new development.

Specific focus to the subject up online social networking, we find that "moves" or "recipes" quite a lot, we first need to comb. Sociology and economics in the centre of the cross, to form two kind of different disciplines, a class of the difference is very big, with economic called social economics for center of gravity; A class called economic sociology, to the social artificial center of gravity.

Social economics, also called social problems economics (such as sharp, etc "social problems of economics edition), 18 internal has already formed the two schools: one is the classical tradition" welfare oriented "social economics, hereinafter referred to as" welfare school ". In this branch (such as BaiXueQiu, SongGuoXing editor "social economics) and sharp as the interest of the disadvantaged, the main research related to poverty, unemployment, environment pollution, drug smuggling and other social problems, and social network to have nothing to do; One is the Nobel economic prize winner becker, who in the "economic empire" thought control created social economics, hereinafter referred to as "the empire school," agent from the Angle of social behavior such as addiction behind the rational choice.

Economic sociology, also called the new economic sociology to don't at the early stage of economic sociology. Mainly divided into two schools, is a low-grade socialization theories, mainly from the transaction cost economics Angle in introducing social factors, such as the system of the economic analysis, Williamson domestic is wang and built the new economic sociology to China ". One is the excessive socialization point of view.

If the analogy, pay attention to social economics theoretical "field", economic sociology attention "problem"; If the menu parables, social economics "cooking", emphasize on physical factors, economic sociology "soup", emphasize on humanized (or cultural) factors.

In all of these theories, the most help us like Facebook to such analysis of the theory of new economic sociology, it is this one, including Glenn's victor's theory (masterpiece the Mosaic: social nets and economic action "), has the domestic ZhangJiZai new economic sociology. Because they and most relevant to the relationship between the social network.

The old economic sociology and new economic sociology, the biggest difference in network theory or. The "new" major new on the network. Although the network is not intended to the Internet, but are more closely related to, because it is to point to interpersonal interaction network.

Grant's social network theory, the victor is different from the low socialization theories at, he does not agree with the decision of the transaction costs, because they think that's role of economic, physical and chemical, and emphasizes the role of trust in the network, the emphasis is the function of the heart also. But Glenn's victor is different from general social scientists with general aspects of morality explain honest behavior, think that too socialization, "person", and the emphasis on human interaction of trust from the decisive role, a bit like the economics of repeated game stressed in the limited to the influence of the cooperation.

The above is the way these lay a key boundary markers, we can further analysis substantial, see theory for the network society to provide the guidance, and what online social networking to theory and what are some of the problems.





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